Amer is the American subsidiary of Saraswatii Global Pvt., Ltd., one of India’s premier weaving syndicates, and a vertically-integrated company founded by industry leader Mr. Mahesh K. Choudhary. Being vertically integrated means that Saraswatii directly owns and controls the pillar facilities in rug production. Raw material sourcing and spinning (Bikaner), designing, dyeing, finishing (Jaipur), and finally distribution are all regulated by Saraswatii’s expert team. As a result, Saraswatii is a brand synonymous with beauty and quality. Whether it be knotted, tufted, or woven, and whatever the fiber system, a buyer can rest easy in the fact that a premier floor covering has been purchased under the Amer label. Amer also informs the design and color departments, bringing the latest in textile trends to the attention of the Saraswatii design team so that Amer is always on the edge of fashion. The unique synergy between Amer and Saraswatii is one of the reasons that Amer is constantly sought after when it comes to color and design. Today, Amer Rugs is a premier design and manufacturing house of area rugs, based in Atlanta, GA. Guided by Mr. Raj Choudhary, Amer leverages its vertical integration to bring to market the finest examples of artisan rugs sourced the world over. With adroit color and design sensibilities, Amer is quickly rising as a lead brand, worldwide. As a business, Amer is an ISO 9001:2008 certified manufacturer (in conjunction with Saraswatii Global Private, Limited, (INDIA)), EDI capable, and fully geared for retail, catalog, e-commerce, and the digital age. Amer facilitates collaborative private label and RN products for its clients, and removes the barriers between design, production, and getting its rugs to market.