Cii Broadcasting is a global Islamic media brand which aims to bring about a new level of information affluence among Muslims around the world. In South Africa, Cii reaches a relatively affluent target market and today is known to be a pioneer in Islamic satellite audio broadcasting. It has become the benchmark which is setting the pace for the growth of Islamic media globally. FGI was approached to conduct a study that will help Channel Islam Int. understand and profile its listener base in South Africa.