Promoting a free enterprise business system while safeguarding the aesthetic values of the community. Promoting interaction and support of other Chambers of Commerce. Promoting tourism and representing the business community to local government and other agencies. Actively pursues new business opportunities and strives to make a tangible "Return on Investment" for its members. We are housed in one of 20 California Welcome Centers and are on the forefront of growth and development in regional eco-tourism. We are a membership driven 501 (c) (6) operating to enhance and improve the business environment while safeguarding the aesthetics of the community.