Specialization and innovation with a global perspective : the recipe for success by Ipack-Ima. One of the main strengths of Ipack Ima is its specialization in processing, packaging, and material handling technology – very specific segments of application around which it develops market-oriented, market-tailored exhibitions. Visitors and their needs are accurately analyzed according to a pioneering strategy the group has developed in order to zero in on technology applications that are compatible with multiple parts of the production process as a whole, as opposed to limited to one or two specific segments. The target has been segmented into 9 business communities that enable Ipack-Ima to best implement its market-oriented strategy by comparing and matching the needs of technology manufacturers and users. It’s a brand new way of planning and producing trade shows. For Ipack Ima, these characteristics and the significant expertise associated to them translate to top-notch partnerships both in Italy and abroad. Working with a global perspective enables the company to go beyond the simple role of organizers and to act as full-fledged partners for its exhibitors, supporting them in their internationalization efforts.