Marketing Cycle Our approach is unique because we focus on the entire life of the customer and on the complete marketing cycle, from consideration and purpose to ownership and renewal. Collaboration When you get an engaged group of bright minds in a circle, strategic storytelling becomes a natural progression. And it results in innovation that allows a brand to rise above the clutter and to become an object of desire. Efficiency In geometry, "great circle" is the term used for the shortest distance between two points on a sphere or globe. We'd like to think of those two points as our clients and their customers. And our nimble team of talented thinkers can connect them faster and more efficiently. Life In many cultures, a "great circle" represents the cycle of life - life and death, the sun and the moon, the seasons and tides. Great brands become an integral part of that cycle and they acknowledge that intimacy with respect, reinforcing brand loyalty with experiences, not with mere repetition.