NipPop is a project focusing on contemporary Japan, and we are particularly interested in those phenomena that help sharing Japan's culture around the world – manga, anime, literature, music, TV, cinema. Through its many activities, the association hopes to stimulate a debate around the many aspect of Japan's pop culture's global reach, valuing interplay with the local and the territory, such as Bologna's Japanese community and the many cultural associations and businesses. The Cultural Association NipPop, founded in 2013 and located in Bologna, aims toward the promotion of contemporary Japanese culture in Italy, through a calendar of events, workshops, exhibitions and conferences drawing world-renowned artists and scholars. In parallel, through its web page, NipPop caters to Japanese culture students and enthusiasts sharing updates and information with the intent to open up new perspectives on contemporary Japan's pop culture.