Dairy MAX is a nonprofit dairy council representing more than 900 dairy farm families across Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming, who work 365 days a year to feed millions of people. Simply put, we’re a connected group of experts in dairy farming, education, health & wellness, and business – passionate about the great taste and proven health benefits of dairy, and dedicated to supporting its producers in any way we can. We strive to build healthier communities by working with health professionals, schools and more through these areas: • Health & Wellness – We work with registered dietitians and other health and wellness experts to connect with and educate health professionals on the natural goodness of dairy and the science behind its nutritional benefits. • Consumers – We promote consumer confidence in dairy foods by sharing the best news out there both digitally and face to face – that dairy is a real, fresh and satisfying daily food choice. • Education – We’re excited to work with the next generation of dairy lovers in schools. Through initiatives like Fuel Up to Play 60, our school marketing team teaches kids healthy habits and encourages them to choose dairy as adults. • Industry Image & Relations – We give dairy farmers the tools to tell their stories through the Our Land, Our Cows, Our Passion℠ platform. From farm tours to community events, we are committed to helping farmers serve their communities. • Business Development – We partner with companies and other organizations to promote dairy demand and consumption. As the official nutrition partner of the Dallas Cowboys, we also work with restaurants such as Domino’s® and McDonald’s® to increase the number of menu items containing real dairy.