Reach defines the next generation of social media by creating connections to new people based upon interest, experience, and culture. We believe digital relationships based on intrinsic, shared characteristics are more powerful and rewarding than updates from casual acquaintances and brand influencers. Reach has a unique low-cost way of replacing traditional advertising with customized, targeted group invitations that yield highly-engaged new members. Our engine then analyzes contributions to recommend matches for conversation, groups, and new friendships. The result is an improved social experience based on affinity and empathy for those with whom you share the most.