Plural is a dynamic consulting firm seeking to invigorate the social enterprise and the MSME space with its targeted offerings. Established by professionals with a long and intense engagement with microfinance and rural development in South Asia, Plural seeks to stimulate new markets by reducing information asymmetries and creating conditions conducive for market driven approaches to work in an inclusive manner. The three pillars around which Plural organises its work are: • Sustainability Advisory and Advocacy • Knowledge Based Services • Social Enterprise Mentoring and Incubation Plural aspires to play a leading role in the transformation of the rural markets where it works through its thought leadership and innovations.