Our company was founded by a nurse and mom in 2008, inspired by the loss of her daughter, Molly. In the United States alone 80,000 chemicals were approved for use by the TSCA (Toxic Substances Control Act) and yet only 200 of the toxins were tested for human safety. Each year the list of chemicals change. Furthermore, a report by the US Department of Health and Human Services proves that mothers pass chemicals to their babies via pregnancy and breast milk. Newborn baby cord blood and amniotic fluid had multiple non-natural toxins detected in it! Traces of nearly 300 of the chemicals were from toxins in food, personal care, environmental and household products. I knew right then, we had a responsibility to teach others about these toxins, and to make a difference. As consumers, we think about what we eat, but not about what we allow to touch our skin and how the ingredients can and do leach into our bloodstream! For example, detergent ingredients like ionic surfactants, are the most persistent in the environment and change the sex of our fish and Nonylphenol ethoxylates (NPE’s), which have been banned in Canada and Europe, imitate the hormone estrogen in our bodies which effect our health and fetal development. These chemicals are found in our drinking water because they are not completely biodegradable. So the decision was made to create Laundry Powder and other household products that are truly safe for humans. Molly’s little footprints are on our website and all of our packaging to remind you that our products are safe for even your tiniest family member.