Funk to the Max initially started in 1999 as a concept of funk parties in the Melkweg (Amsterdam), sponsored by Pepsi. By the end of 2001 Funk to the Max Records was born, a record label specialized in releasing alternative and/or rare recordings from established and new funk artists. The most familiair release of the label is 'Live in Oklahoma 1976' by Bootsy's Rubber band: http://en.wikipedia.org/wiki/Live_in_Oklahoma_1976