Montreux Media Ventures (MMV), is the newly launched commercial arm of the Festival. Its primary role is to take the Festival into a full 360 media company and create and produce content for the Festival and its partners. Everything from music strategy to full live performances, behind the scenes interviews, podcasts, vinyl and experiential experiences. An audience first approach is always at the centre of all creative decisions. Montreux Media Ventures will be creating, producing and syndicating content, Internationally all year round for MJF and its Partners. Photo credit: 01.07.2017 Photographe : Lionel Flusin