Good For Your Pup. Good For The Planet. Our mission is to provide wholesome, nutrient-rich treats with a flavour profile your pup will salivate over. We aim to pack as much protein, antioxidants and minerals into our treats to help your pup look and feel its best. But that’s not all! Because our 100% plant-based treats are made with ethically sourced, Canadian grown, all-natural ingredients, they’re environmentally sustainable and cruelty-free.