GIRONA was established in 2014, in Amman-Jordan as an extension to Al Hammadi Group which has been operating in regional and international markets for the past two decades. GIRONA leverages the group’s multinational expertise and deep roots in MENA’s consumer goods sector in general and the foods sector in specific in order to provide a range of selective products and outstanding services that are suitable for various consumer segments and fulfill market’s constantly growing and changing needs. We also tap into our own pool of highly experienced, qualified and credible founders to further deepen our competitive advantage and corporate capacity and expansion utilizing a profound network of highly notable brands which includes respected importers and credible companies with solid standing and reputation worldwide. GIRONA’s founders has placed a great premium on developing a diversified portfolio of products, which are manufactured locally and others that carry reputable trademarks, in order to have a remarkable and distinguished distribution presence in Arab and international markets. Our Mission is to achieve leadership and earn the trust of our consumers by satisfying their needs and expectations on daily basis. We also seek to create long-term value for our stakeholders, partners and the communities linked to our business that is both sustainable and rewarding. Our unique business model that is still nascent to the region, will allow us to grow amply through the constant expansion of our product portfolio and partnerships. Our model is based on five key success factors: Understanding the consumer needs, quality assurance, brand-building, marketing capabilities and scale.