East & Partners helps banks and non-bank financial institutions understand their market and position themselves as the voice of authority and expert in their chosen field. We work with clients who value their business customers and want to listen and learn from them, clients who have high potential and are determined to be the best. Founded in 1987 to give business customers a voice and provide their banks with guidance on the best way to serve their clients which in turn would drive revenue. Our goal is to partner with our clients to deliver results, not just data, to set them apart from their competitors and set them on the path of continued growth. Our primary research is based on more than 75,000 direct interviews per year across the globe, focussing on businesses interactions and relationships with their financial service providers. Our analytics and insights are used by leading banks, non-banks, investment management firms, policy makers, strategy, product, sales and marketing teams to deliver clear and actionable outcomes.