Coolio is an big data analysis service provider that analyzes social big data and develops personalized search and recommendation services. Using our expertise in personalized search recommendation, our team is trying to be a leader in current internet consumption environment that is moving toward feeding information rather than searching information. We currently have mentor relationships with Google Korea, Softbank, and Korea Advanced Institute of Science and Technology. We are currently starting a mobile content discovery service(Sprd) that automatically analyzes user preferences by adopting simple and intuitive content rating system for users. To follow the above-mentioned internet trend of personalized feed, Sprd establishes a new content consumption environment in which content providers can find right consumers and in which users can indicate their preference efficiently. Our analysis and recommendation engine, which was tested with high level of accuracy, will reflect user preferences and provide personalized contents accordingly.