About Trueshopping Group The Trueshopping Group owns and operates multiple online retail stores, including Trueshopping.co.uk, providing services across the USA & Canada; France; Germany; Netherlands; Italy; Spain; Austria and Belgium. The brands currently operating by the Trueshopping Group sell a diverse range of products including bathroom suites, showers, heated towel radiators, sports & leisure wear, sports medical equipment, garden & outdoor equipment, tools, household goods and renewable energy products. Based in Lancashire, UK, Trueshopping Group is an internet only retailer.