PAUL Consulting uses a process involving narrative strategy and creative design to help cities, architects and real estate developers advance the cultural vibrancy of their projects. This process is also used by brands who wish to meaningfully connect to their customers’ cultural base. Most of our clients are shaping new ideas with projects that are designed to influence significant change. For corporations and brands we work to clarify complex issues through the use of narratives as a design tool. With storylines we put meaning to pie charts and create artifacts that become symbols of a brand’s purpose. Our goal is to help groups understand and feel their strategies at a deeper level. We help push business models, pull internal culture and tangibly help brands communicate their purpose and values. For clients involved in public space design and urban culture building, we turn public spaces into public cultural places that contain engaging art, stories, areas to congregate, smile, laugh, listen and get to know each other. We start with developing a strategic narrative theme for a project which becomes the creative direction that aligns and inspires all activity and elevates aspects of a community’s culture in new ways.