The Sunshine Coast, a naturally refreshing meetings destination. As the convention bureau for the Sunshine Coast, Business Events Sunshine Coast (BESC) offer a range of services to event planners to ensure every event-planning journey on the Sunshine Coast is a smooth one. From the spectacular coloured sand cliffs in the north to the iconic Glasshouse Mountains in the south, the Sunshine Coast is a very special place. Its 150 kilometres offers pristine coastline, sub-tropical rainforest and sparkling seas to refresh and rejuvenate. From safe, clean coastal towns to character filled hinterland hamlets, diversity in the region is abundant. With myriad specialty experiences created especially for conference and incentive groups, the Sunshine Coast offers an exceptional selection of money-can’t-buy activity choices to motivate, inspire and reward. The Sunshine Coast offers the excellent capabilities and infrastructure on offer in the cities, but in a magnificent, natural setting.