Herdy® is rooted in a strong social purpose, simple family values, a passion to do the right thing and a dream to become the most lovable brand personality in the world. Created as a character brand with a modern take on the Lake District, inspired by the region’s Herdwick sheep, Herdy® has grown into an award winning, multi-category lifestyle brand. We have two retail operations; Herdy (gift, home and lifestyle products) and HerdySleep (wool and natural fibre bedding), 4 of our own stores in the Lakes, a licensing programme, over 200 trade accounts throughout the UK and business in the US and Asia. A highly engaged community of friends and fans follow Herdy on Facebook, Instagram, Twitter, Youtube, TikTok, and Pinterest and our registered charity, the Herdyfund supports and gives back to what inspired our idea in the first instance-our birthplace.