What we do? We make T-Shirts with recycled fibers and fabrics to address human impact on the planet. We’re developing a range of products to help us achieve our target of Zero-Waste manufacturing by 2025. Our products are United Nations’ Sustainable Development Goals (SDGs) nos 12 compliant. We support materials research to explore new and improved ways of addressing our trash generation and managing waste and conservation of endangered species through awareness and enabling with grass-root conservation research. Why we do? Traditional textile chains afford an average three lives to a natural fiber - the Good, the Bad, and the Ugly. The Good one accounts for a lion’s share of economic value, over 70%. By recycling fibers into fabrics, we multiply the Good life, improving resource utilization to significantly reduce human impact. In 2019, humans consumed all the resources our planet can re-generate in 365 days, within just 209 days. Now imagine what a 70% improvement could do? That’s us. A single cotton T-Shirt takes over 2700 liters of water to make. Don’t take our word, do a simple Google search “t-shirt water consumption” and know the facts. Not just water, growing Cotton takes large tracts of agricultural land, and ~20% of the world’s most harmful pesticides that contaminate our soil and clothing. Yet, ~15% of this expensive resource is lost on the shop floor as cutting waste. Good quality, new fabric which is set to be given the Bad life! How we do? We recycle garment waste to make our signature Kind Cotton. Shop floor cuttings are segregated by type and color, processed through stripping machines to break the fabrics into fibers, shorter than the original fiber and difficult to convert into yarn. Recycled cotton is therefore blended with recycled polyester fibers to improve yarn strength. Recycling cotton prevents unneeded wastage. That’s kind. One For Blue, because our planet deserves better!