Bagabook Ltd.

www.bagabook.com

Susan Doha, Bagabooks designer and self-confessed book addict, was first inspired to create a bespoke bag for her daily read whilst commuting into the city of London. Susan quotes “I found changing stations a struggle. Getting my book in and out of my handbag left my valuables exposed and vulnerable to loss, or theft. I wanted a book cover that was the perfect reading companion, secure but with ease it could flip open and closed at my journey's end, keeping my page marked and protecting my reading privacy. It would also have to be easy to hold and allow my travel pass to be scanned at the barriers, or travel ticket to removed easily. So, one evening I came home from work determined to try out my idea. I threaded a needle and sewed the first prototype by hand.” Developing Bagabook further I added convenient features like a snap-shut magnetic clasp, pen holder and, most importantly, it has a specially designed insert to allow different size books to be carried. Since its launch we has enhanced the design by adding a zipped back pocket to hold mobile/cell phone, cash and small personal belongings. This allows the reader to travel at ease, keeping everything they need close at hand. Bibles and other religious books are also kept protected and pristine by never having to be removed from their cover in order to be used. The Bagabook collection features a variety of material finishes for both the traditional and e-book ranges. It is designed to suit all ages, genders, tastes and budgets. With two Bagabooks under license one featuring a wonderful 17th century 'World Map' reproduced from British Library archives and a ‘Tracy Beaker’ complete with signed footnote from the world renowned children’s author Jacqueline Wilson.

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Susan Doha, Bagabooks designer and self-confessed book addict, was first inspired to create a bespoke bag for her daily read whilst commuting into the city of London. Susan quotes “I found changing stations a struggle. Getting my book in and out of my handbag left my valuables exposed and vulnerable to loss, or theft. I wanted a book cover that was the perfect reading companion, secure but with ease it could flip open and closed at my journey's end, keeping my page marked and protecting my reading privacy. It would also have to be easy to hold and allow my travel pass to be scanned at the barriers, or travel ticket to removed easily. So, one evening I came home from work determined to try out my idea. I threaded a needle and sewed the first prototype by hand.” Developing Bagabook further I added convenient features like a snap-shut magnetic clasp, pen holder and, most importantly, it has a specially designed insert to allow different size books to be carried. Since its launch we has enhanced the design by adding a zipped back pocket to hold mobile/cell phone, cash and small personal belongings. This allows the reader to travel at ease, keeping everything they need close at hand. Bibles and other religious books are also kept protected and pristine by never having to be removed from their cover in order to be used. The Bagabook collection features a variety of material finishes for both the traditional and e-book ranges. It is designed to suit all ages, genders, tastes and budgets. With two Bagabooks under license one featuring a wonderful 17th century 'World Map' reproduced from British Library archives and a ‘Tracy Beaker’ complete with signed footnote from the world renowned children’s author Jacqueline Wilson.

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City (Headquarters)

Worcester Park

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Employees

1-10

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Founded

2010

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Estimated Revenue

$1 to $1,000,000

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