This publication is for the top 1% of achievers in their individual areas of expertise, and those who aspire to achieve a higher level of success. Modest success is what most people experience in business and life. If that is your aspiration, this magazine is NOT for you. CRUSHING IT Magazine is for those who seek disproportionate achievement, more than their fair share. To reach this level of accomplishment you need more than hard work, you need an intellectual and strategic edge. That’s precisely what every issue of Crushing It is about. Lead editorially by accomplished entrepreneur Michael E. Schmidlen (aka “The Underwear Entrepreneur), each issue brings together a collection of experts and tasks them with sharing their secrets to success with our readers. Targeted Demo: 40-55+ Y.O. individuals who have worked in a corporate environment for most, if not all, of their working careers and are now faced with a rapidly changing environment where they may be downsized, or otherwise find themselves faced with a new work reality, trying to figure out “how” to start a new business, and more likely than not will want/need to work from home.