Parlance Consulting Services Limited (Parlance) is an embodiment of some unquenched thirst and indomitable thrust of a number of bright minds (Parlancers) in the face of Market/Marketing , User Experience and Social Research of Bangladesh The thirst never quenched due to lack of inspirational leadership in the industry While the rebellious thrust was never to be tamed within suboptimal frameworks of the agencies Hence they decided to attempt the ‘Audacity of Hope’