About First Choice First Choice is one of Australia's leading business brokerages focusing on the sales and purchases of all types of businesses and commercial properties. At First Choice, we have over 18 years experience in dealing with all kinds of business transactions. Our satisfied clients return to us time and again because with First Choice, they can count on: ∙ Sound advice based on our broad and in-depth market knowledge in business sales ∙ Strategic and innovative marketing tailored to get the results you want ∙ A background of successful experience from our team of experts in business sales ∙ An active and extensive business network to work for your business needs ∙ The highest level of service to take the stress out of business transfers ∙ Well developed and established systems and procedures to take you to your goals ∙ Professionalism, integrity, honesty and discretion in all our business interactions