Design - Inspired Innovation (Di2), is a global design and innovation firm that uses the apodictic design approach to help companies and organizations innovate to become market leaders in their industry or segment. Di2 achieves this by working with companies in the following ways: 1) Designing new products and systems that are market leaders. Our design approach is focused on ensuring that we always deliver a product that is significantly better than the best in the market. Each of our designs integrates great product design, compelling services and differentiating technologies to generate a lasting competitive advantage for each of our customers. 2) Providing strategic insight and analysis for business innovation. We apply the apodictic design approach to 'business systems' by designing strategies that allow for innovative and progressive business models that deliver best in class business performance. At Di2, we know that the true measure of successful design is how the market responds to it. We help our clients ensure that they will lead the market.