Nassim Dada & Partner Co. is considered as one of the major producers & importers of consumer appliances in Jordan. Partnering with Arcelik A.S; Turkish owner of the brand BEKO for to assemble washing machines in Qastal factory , as well as importing all other company’s products that are manufactured in the largest company’s factories in Turkey , Furthermore, Nassim Dada & partner Co is an agent for Elba; one of the most important Italian cooking companies, with the Freestanding Gas & electric ovens line ups, Built in Gas & electric ovens & Hoods, It’s also the owner of SONA brand which is a major player in small kitchen appliances & devices seasonal summer and winter products. The company was established in 1991,& maintains since the early start , the highest quality control over its globally imported products to date . which enabled the company to gain a strong position in the Jordanian market