Primary Intelligence is the only fully automated Win-Loss Analysis platform back by 20+ years of experience. We’ve been breaking through the barriers of traditional Win-Loss Analysis since 2000 to help B2B businesses scale their voice of the customer and uncover their unique path to winning more. Our clients see increased revenue and retention (+72%) by discovering the root causes and decision drivers behind opportunity outcomes. With sales, marketing, and competitive intelligence – straight from the voice of your buyer – you can enable sales and marketing, elevate sales coaching, and optimize your buying experience to increase win rates. We’ve helped hundreds of clients across 30+ industries hear the voice of their buyers. Discover how Primary Intelligence can help you win more this quarter.