American Crafts is known for fresh, clean product design and friendly, personalized customer service. Products feature bright, vibrant colors and a contemporary feel, inspiring scrapbookers, cardmakers and DIY-ers to record their memories or craft in a fun, sophisticated, and stylish way. American Crafts produces products under the American Crafts brand as well as the following customer favorites: We R Memory Keepers, Bazzill, Project Life (R), Heidi Swapp, Crate Paper, Pebbles, Pink Paislee, Imaginisce and Seven Paper.