We are SELFHOOD: the Next Gen insight and co-creation platform. We represent Gen Z voices in 60+ countries through our Collective; a highly engaged network of young people in the world’s most culturally dynamic cities who want their voices to be heard. By engaging our Collective through creative research projects, we provide rich, unfiltered insights into Next Gen culture and behaviour that help brands understand young audiences better than ever before. From identifying trends and commercial opportunities, to co-creating ideas, products and concepts, our mission is to help our brand partners build better, more relevant businesses that young people care about.