We are a full service consultancy specializing in management, marketing, and technology. Whether a firm needs to employ guerrilla marketing tactics to combat competition, cut costs by using more affordable, quality solutions, or attack the market by way of social media, Phacient can help. We base our recommendations on the following principles: Value No decision should ever come down to quality OR price. There is an inflection point in every scenario where the decision is made based the value of the result of that decision. Every scenario is unique and specific to the needs of the firm. Efficiency “Work smarter, not harder” is something many of us have heard but what does that mean? Simply, a firm should allocate their resources to maximize their outputs. Outsourcing/offloading services, when appropriate, leads to huge cost savings and/or increased quality. This concept is the easy part. The hard part is knowing how. Technology We, as a society, have moved forward more in the past 30 years than perhaps the last 3000 combined in terms of medicine and technology. There are people who are early adopters and there are those that pay a premium not to do so. ‘When’ is just as important as ‘What’ in terms of implementation.