Which business broker should you choose? What are the most important qualities you should look for in a business broker? These are very important questions to ask yourself, as it may mean the difference between a success and failure when it comes to selling your business. First, my knowledge and experience of virtually all industries encompassing Palm Beach County businesses gives me a decided edge. Second, I know how to price the business properly, and to prepare the business owner for a successful sale. Third, unlike with some of the bigger firms, you will only deal with me and I am always accessible via phone or email. Lastly, I present my listings in the most effective manner, and spare no expense when it comes to advertising all my listings in a CONFIDENTIAL way. My advertising and marketing efforts go out nationwide and also worldwide to attract overseas visa-seeking buyers. My database of qualified buyers goes back many years and contains thousands of prospects. However, your confidentiality as a seller (including the specific location of your business) is publicly protected at all times. Without the right protections in place to protect your confidentiality, your entire business’s value is jeopardized. Martin Berliant