Shining History From Birth to Continuity Every birth signifies its origin and then growth of something created with love. The city of La Chaux-de-Fond became the birth place for Jovial in 1929. The city, La Chaux-de-Fond which is also adoringly called as the “watch valley”, is renowned in the world for its respect and foundation for watch making skills of its artisan. In the most creative watch making industry of the world, Jovial was created at the hands of Mr. Fernand Droz. Over the past 85+ years Jovial has been the name of reliability and trust. It is all about maintaining relationships and strengthening them by providing you with high quality luxuries watches. With a proud heritage of Swiss craftsmanship, state of the art unique design, and technological genuinely, Jovial continues the distinguished relationship with you.