There's a lot of business going on in and close to the center of Europe. And there's a lot of business analysis and architecture going on there too. With the BA & Beyond conference, we want to create a forum for sharing inspiration, knowledge and experience across the BA community in the heart of Europe. As we all are growing our BA profession, its core competences like process analysis, requirements management, strategy analysis and solution design and evaluation are maturing. But we are also connecting with new domains, like service or customer experience design, and broadening our horizon towards roles like product owner and product manager. BA & Beyond aims to be the catalyst for bringing this BA expertise together and moving our profession forward.