Bold Marketing & Communications helps B2B startups and major brands transition to a new, data-driven approach to the marcom function so as to drive engagement with target audiences and stakeholders, build brand, accelerate sales and attract top talent. Using AI social listening tools and a proprietary analytical approach, we help B2B companies develop thought leadership content that will engage their target audiences. The rise of social influencers in B2B markets and the waning influence of traditional media, coupled with an intense battle for attention, necessitate a new, data-driven approach to marketing communications. We help companies transition to this new approach. The current organization of the marketing communications function at many B2B firms is holding them back from adopting new, data-driven approaches. We can help companies redesign their marcom function to align with today’s media landscape.