Broadway Enterprises, Inc is a 20 year-old family-owned supplier of multi-cultural hair accessories, beauty supplies, and general merchandise. It is our mission is to inspire and empower people of all cultures and ethnicities to celebrate their unique individual beauty. We strive to gain inspiration from the diverse beauty and culture of the world by manufacturing products that deliver excellence in performance and quality. Based in Atlanta, GA, Broadway products can be found in over 2,000 retail locations ranging from independently-owned beauty supply stores to drug, mass, and grocery chains throughout the United States. Efficiencies throughout our supply chain uniquely position us to respond to the latest trends within the multi-cultural marketplace and ensure that our customers have access to products that are in high demand. Our core strengths include speed to market, and quality products that are always on-trend.