● Lead, plan and execute all digital marketing activities, such as email marketing, social media, display advertising, content marketing, and SEO ● Collect and report digital analytics from marketing campaigns (this also involves data cleanup) ● Develop and implement new digital marketing growth strategies ● Monitor campaign conversion rates and digital KPIs ● Collaborate with a variety of teams to create and execute digital marketing initiatives ● Stay on top of all current trends and technologies in the digital marketing space ● Maintain corporate branding and messaging across all digital marketing channels ● Worked with a variety of tools to meet client needs including Excel, PowerPivot, Macros, Tableau, and PowerBI Projects Focused On: * Statistical concepts to solve business challenges * Advanced knowledge of data warehousing. * Target Audience Analysis * Predictive modeling, forecasting, and data mining. * Develop data strategy, analysis, objectives and business requirements * Build mathematical models to represent demand forecasting at various levels.