As the media moves to engrave itself in all aspects of life by integrating into culture, customs, technology, politics and any other facet of day to day life out there, it is key to note that Africa has been ironically left out of the economics of this invasion. Although Africa clearly has one of the fastest, if not thee fastest growing technological population, the entertainment industry unlike the tech companies, has lagged behind in taking advantage of the opportunities available. Entertainment Media Retail – EMR is changing all this by taking hold of the bull by the horns and showing others how it needs to be done. For a long while the entertainment industry has considered Africa unfavorable for investment due largely to their perception of the poverty induced piracy in the region. Nonetheless, for all their fears about poverty, they fail to understand that Africa is generally only about 50 years old, that’s basically Europe around the 1800s . . . with huge external influences. Vision EMR is working to be the foremost provider of timely and effective advice and knowhow with regards to use and retail of music, film and other entertainment arts in the enhancement of one’s product offering while benefiting those who create the art. Mission In a world where everything is becoming interconnected and even more so in the entertainment industry, EMR is set to lead the way in incorporating this connectivity into the retail and marketing of entertainment media in Africa.