We Champion Customer Complaints on the Social Media Graph! Groubal was born from a belief that consumers united together can be a powerful force for change. We figured, if one person had a real need for change and corporate responsibility then chances are, many others have the same need. How could these people find each other? How could they come together, be counted and be heard? And how could we make their voices matter? It’s all very simple, we let people voice their consumer complaints and share them. The groubal team reviews groubals and champions the most popular ones by taking the issue directly to the company or industry named in the groubal. We give these companies a chance to respond to the consumer complaint and we seek others in the perspective industry to do the same until desired action is achieved. Sometimes this means reform, in other cases we use the power of numbers to create cost saving group alliances for users.