Our history is rooted in innovation management, digital marketing and growth hacking where we learned in hundreds of client projects what works - and more importantly what does not work. Key challenges we were facing was that startups and corporate innovation teams were only playing innovation theater - business model ideas were almost always never validated and tested with real customers. In 2017, we started developing a platform to automate customer development and business model validation for B2B companies. In 2019, we upgraded our platform to help tech companies with their customer development and demand generation.