The Big Calling (TBC) was co-founded in fall of 2019 by Allison Adams and Lou Price. As certified coach/trainers they integrate HeartMath® training and technology, neuroscience, social science to transform stress in the modern world. Stress and its repercussions are creating a health crisis and The Big Calling is in a position to support clients and companies activate and sustain their well-being and potential in the now and distant future.