We use only the freshest vegetables in our salsa to produce a taste that you honestly think someone just picked veggies from the garden and then went into the house and made a fresh salsa! We use an authentic Mexican Restaurant Style texture. Willy’s Fresh Salsa introduced the Smooth Texture Salsa for retail sales to Midwest America in 2006. Others have tried to imitate us which is a real complement. Just not the same as the original.