ParentPowered creates easy-to-use technology tools for great parenting to improve the lives of all children, regardless of means. The company's core program, Ready4K, is an evidence-based family engagement curriculum delivered via text message. Each week, parents and caregivers receive fun facts and easy tips on how to promote their children’s development by building on existing family routines – like pointing out the letters on shampoo bottles during bath time and naming their sounds, counting the number of steps as you walk to the car or bus, or making feeling faces in the mirror after you brush your teeth. In a series of randomized controlled trials, this approach has been shown to increase child development by 2 to 3 months over the course of a school year. The Ready4K curriculum covers birth through 3rd grade and is available in English and Spanish. To learn more, go to: https://ready4k.parentpowered.com/