Designed and delivered in partnership with Riversimple, Swansea University and the University of Exeter, the Circular Revolution is the first business-led hub in the UK focussed on circular thinking. The £2.3m operation is part-funded by the European Regional Development Fund through the Welsh Government who are contributing over £1.5m. The project focusses on helping the practical transformation and transition of businesses to a new circular business model. The Circular Revolution will support Wales to develop sustainability in West Wales and the Valleys and beyond and help build the Green economy. Through the European Regional Development Fund, this project will help create jobs, support business and raise skills in Wales.