Simply put, our role is to help clients achieve their business objectives. Established in 1993, Social Insights works at the point where the internet, branding, design and marketing interconnect. I work with organisations to deliver pragmatic strategies and tactics specific to your marketing and communication needs and organisational capacity. 1. Strategy Comes First The basic rules of good branding are more relevant today than ever. - a clearly differentiated brand promise - a well executed communications campaign - supported by your internal culture who share the company vision 2. Customer Focus It’s never been more important to segment and look at the ways to engage your customers. 3. Get your data right Everyone wants to improve their ROI. The core of this is understanding what’s going on. 4. Measure and improve The important thing to remember is that; if your measurement doesn’t produce results that will enable you to act strategically then you won’t get the returns that you’re looking for! 5. Values We are in now the age of transparency. Smart companies are aware that people are looking for brands that consistently keep their brand promises.