CardSprint’s Managing Director, Warren Woods, has worked with plastic cards since 1985 both operationally as a customer responsible for the issuance of over 1 million cards per annum, and as a supplier since July 2001, when CardSprint was formed. At CardSprint we always strive to exceed the expectations of our customers. Exceptional service, a high quality product, understanding the needs of our customer’s and a team of people who are dedicated to being the best at what they do are the reasons that CardSprint has been very successful in this competitive industry. Loyalty cards are a great way to reward your clients for repeat patronage. If you currently have loyalty software as part of your Point of Sale system, you can issue a plastic card to your customers that can be used as the tool to easily access the customer’s data each time they visit you – simply by scanning the barcode or magnetic stripe on the card when they visit. In addition to this, the card will act as your own personal ‘mini billboard’ in their purse or wallet, generating referral business from their family and friends. Loyalty programs are a great way to create a customer database and reward and existing customers for their loyalty. They also work as an effective way to increase customer spend per transaction. If your system has the facility to track the customer data, it will enable you to understand your customer’s spending patterns and habits and react accordingly.