ttheSwitch has been active in designing workplaces and applications for private companies, brands and organizations since 2005. Place identity concerns the whole of the elements that shape our experiences and feelings within a space/place. Companies, brands and organizations, through the manipulation of their place identity, can influence the attitude and viewpoint both of their internal customers (users) and external customers, at the same time improving the quality of living of the people, even of a surrounding city’s identity. theSwitch through “place identity” express the core of our activities. Combining tactics and marketing tools with a creative and innovative attitude we support our customers by developing and transferring their competitive advantages into their workplaces and transforming communication into an enriching experience. theSwitch brings, in every project, a team of professional from interior design, architecture, graphic design, industrial design, marketing and business management. Our approach is based on methodologies such as observation, interviewing, participant observation, discourse analysis and mapping a range of physical elements during the development of each project. theSwitch utilize Place identity philosophy in developing and designing workplaces, shopping centres, corporate buildings, exhibit booths, leisure and dining spaces, landscape, effecting the performance and creativity of the users, satisfaction and loyalty of the public, creation of landmarks within the urban landscape, competitive differentiation of the company in it’s market segment and increase in productivity and sales.