Xyrality specialises in developing and publishing next-generation MMOGs for a broad target group. Using a brand new multi-platform concept, players can play anywhere and on a range of different platforms. Whether on iPhone, Android smartphone, in browser or on Facebook this multi-platform concept encapsulates players in one online world. This means MMOG fans have the opportunity to access their account and actively participate in the game from different platforms. Xyrality leads gamers in their digital life by providing an interactive and immersive game experience. Xyrality is a sustainable growing, independent Hamburg developer and publisher consisting about 60 dedicated employees. This young company develops and markets games, which are available on smartphones and tablets as well as web browsers. The debut title “Lords & Knights”, is an innovative strategy-building-MMOG in a medieval setting. Within a few months of the publication in June 2011, Xyrality evolved to become one of the most successful start-ups in the industry. Pocketgamer.biz proclaimed Xyrality as one of the Top 50 mobile Developers of 2013 worldwide; in 2012, 2013 and 2014 Xyrality featured several times in “Best of Apple’s App Store”. Today the portfolio includes nine titles that have altogether been downloaded more than 29 million times.