Trust Us. The PROOF Is In The Taste. An artisan ice cream company in Columbia, South Carolina, PROOF is changing the way people think about dessert. Using patented formulas and production techniques, PROOF is handcrafted daily using top-shelf liquor as a key ingredient to create a savory end-product with an unmatched creamy consistency. Combining quality spirits and popular ice cream flavors, PROOF delivers a modern, indulgent taste experience in every bite. With a dozen rotating flavors in our permanent and seasonal collections, we recommend enjoying our product directly from the container or as a complement to a more traditional dessert.