- 84% of B2B-buyers look up their potential suppliers on social media. (MarketingProfs). - 90% of decision makers do not call back on cold calls (Hubspot). - 90% of the decision making process is complete before a B2B stakeholder engages a salesperson (Forrester Research). - 74% of buyers chose the company that was the first to add value (Corporate Visions). - 80 percent of B2B leads generated on social media come from LinkedIn (The Sophisticated Marketer’s Guide to LinkedIn). Social Selling has evolved as an important aspect of modern sales organizations. The businesses that are ready to transform the very core of their marketing and sales initiatives will be the ones who are best prepared for the major shift we are going through. A lot of research has been done, and the statistics reveals the actual change in decision makers’ buying behavior which transforms the B2B-landscape. We help B2B businesses adapt to this shift through our social selling service!